Combining multiple products for sale at a single price is known as bundling, and it is a powerful way to please customers and increase revenue.
Movie theater snack combos provide interesting real-world examples of both pure and mixed bundling.
A value based approach to pricing will help florists increase sales and profits in ways that the cost-plus model never can.
Attractions are a highly perishable product and operators are keen on revenue management – combining bundles and hurdles in an effort to maximize revenue.
Valentine's Day happens just once a year. A look at how modern pricing practices and a yield management approach can help florists generate maximum profits.
Pure bundling is less common than the more popular mixed bundling, but there are still some high profile real world examples.
In the not too distant past two different industries started moving in opposite directions when it came to pricing. Was one path better than the other?
Consumers love bundles and bundled pricing – so much so that they will buy bundles with items and sizes they don't want even when they cost more. Why?
Newly added content looks at product bundling. Mixed bundles, pure bundles and the differences between them, real world examples of each and the appeal of bundles to the consumer.
Take-out chicken deals show that bundling is very effective at increasing revenue. Unbundling can make sense but bundling should not be forgotten.
After decades of unbundling delivery fees and service charges should retail florists consider offering bundled prices as an option?
It's easy to assume that packages or bundles provide some kind of special value but they're playing tricks on you. Save money by not falling for it.
Make better pricing a resolution for 2017. Here are five five pricing concepts florists can use to generate more sales and greater profits this year.