Earlier today I was speaking with a florist that was looking at changing the way they charged for some ancillary things (delivery, etc.) and it brought to mind the dangers of unbundling things perceived as entitlements.
The restaurant business is big, and has the money to do some outstanding research – much of which can be applied to retail floral.
After decades of unbundling delivery fees and service charges should retail florists consider offering bundled prices as an option?
A price-sentistive customer is likely more focused on price than value, and there is no reason to cut your margins on your least expensive products.
This real life example shows how far you can take a pricing model similar to that used by Costco and Amazon Prime. Can florists do the same?
It might seem strange but there are many parallels between this small local butcher and local florists – and there is a lot he can teach them about pricing.
Valentine's Day happens just once a year. A look at how modern pricing practices and a yield management approach can help florists generate maximum profits.
We get so hung up on customers focussed on price that we make an expensive mistake. Premium gasoline shows why we always need to let customers pay more.
A comprehensive guide to how the most effectives yield/revenue management pricing techniques can be applied in the retail flower business is now available.
The Society of American Florists (SAF) is helping their member florists by presenting a webinar on using pricing to increase Mother's Day sales and profits.
Make better pricing a resolution for 2017. Here are five five pricing concepts florists can use to generate more sales and greater profits this year.
Some florists face a pricing challenge – maintaining affordable prices for year-round residents and more profitable prices for affluent summer residents.
Single roses mean one thing to florists and something very different to customers. Understanding the customer mindset unlocks low-risk, high-profit sales.
Weight-out (reducing standard package sizes) is a common approach to hiding price increases, but it presents real problems for retail florists.
A chaotic restaurant menu that makes ordering a painful and confusing experience has a lot to teach about preparing a flyer for floral holidays.
Free floral websites are anything but. In fact they are usually the most expensive website option for florists that want to sell flowers online.