Beyond Cost Plus: Quoting Events at the 2015 GLFE

Mar 07th 11:00 am - 12:00 pm
Mar 08th 11:00 am - 12:00 pm
The Great Lakes Floral Expo - DeVos Place / River Overlook B, Grand Rapids, MI


Quoting weddings and events is a tricky business. Price too high and you can lose the customer that puts budget above all. Price too low and you can end up underselling a customer that would have happily paid more or, even worse, undermine your brand and market position as well.

This session will cover the ways advanced pricing strategies can help florists...

  • avoid losing work when dealing with budget-conscious brides
  • avoid leaving money on the table by undercharging brides that are less sensitive to price
  • use wedding/event pricing to position your shop and establish/strengthen credibility


Attendees will return to their shops with a new approach to quoting weddings and events - one that will help them book more - and more profitable events - with less hand-wringing and second-guessing.

The presentation takes place at the 2015 Great Lakes Floral Expo, hosted by the Michigan Floral Association. Another Beyond Cost Plus session at the 2014 GLFE was very popular - standing room only with great feedback afterwards. That content was focussed on fixed price products, so we're looking forward to bringing valuable new content to florists this time.

This session is sponsored by FloristWare - the most powerful, affordable and easy-to-use POS/CRM system for retail florists - and is presented by Mark Anderson. FloristWare will also be sponsoring sessions by Tim Huckabee of Floral Strategies.

Additional information can be found on the Lanyrd page devoted to the 2015 Great Lakes Floral Expo.

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