Consumers

The rest of the site is intended for the people that set the prices and sell the products. This section is for the people that buy them.

The same pricing strategies that vendors use to increase sales and profits and also yield substantial savings for consumers. Some are obvious, others not so much. This section looks at those opportunities for consumers to save money.

Money Saving Opportunities

Sharing and Splitting

Vendors often aggressively discount larger sizes of perishable discretionary products, and sharing/splitting is an easy way to save money.

Affinity Discounts

Some vendors will offer discounts to "heavy users" that are prepared to jump a hurdle in the form of joining an affinity program and carrying a card.

Saving Money on Movies

Hollywood uses some advanced pricing strategies to increase profits, but they also selectively discount and you can save money if you know where to look.

Beware of Anchor Pricing aka The Relativity Trap

Ever fallen so in love with what you were saving that you paid less attention to what were you getting, and ended up with something you didn't need or want?

Beware of Bundles: Avoid The Assumption of Savings

It's easy to assume that packages or bundles provide some kind of special value but they're playing tricks on you. Save money by not falling for it.

When to Wait: When Patience is Rewarded With Lower Prices

Patience, and the ability to wait, can mean lower prices. What situations tend to reward patience?

Understanding Hidden Price Increases

Understanding how, when and why manufacturers use "stealth" prices increases – raising prices without (they hope) you noticing.

Charging More For Less: Crazy But It Does Happen

The idea of charging more for less might seem preposterous but with a little misdirection that changes what we consider value it's actually quite easy.

Watch Out For De-Weighting – They Don't Want You To Notice!

Vendors often try and hide price increases by reducing the contents of standard package sizes and keeping the price the same. Here is a real-world example.

The Mystery Of E-Book Pricing Explained

Electronic books clearly cost less to produce and distribute but often sell for as much or more as the printed version. Why are ebooks so expensive?