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3 Valentine's Day Pricing Tips For Florists

Three quick pricing tips retail florists can use to increase sales and profits at Valentine's Day.
  Three quick pricing tips retail florists can use to increase sales and profits at Valentine's Day. Valentine's Day is a stressful time in the retail flower business. It's… http://beyondcostplus.com/blog/3-valentines-day-pricing-tips-florists/

Be Careful What You Ask For (When You Ask For Too Little)

If you want your customers to spend more on floral arrangements you have to offer them more expensive floral arrangements.
  If you want your customers to spend more on floral arrangements you have to offer them more expensive floral arrangements.   A retail florist recently asked about their… http://beyondcostplus.com/blog/be-careful-what-you-ask-when-you-ask-too-little/

What Kobe Beef Teaches About Flower Pricing

Looking at how people respond to Kobe beef teaches a lot about how customers react to premium options/prices, and that can help sell more flowers.
  Looking at how people respond to Kobe beef teaches a lot about how customers react to premium options/prices, and that can help sell more flowers.   Think about you may… http://beyondcostplus.com/blog/what-kobe-beef-teaches-about-flower-pricing/

Cost-Plus vs Value-Based Pricing in the Flower Business

A value based approach to pricing will help florists increase sales and profits in ways that the cost-plus model never can.
  A value based approach to pricing will help florists increase sales and profits in ways that the cost-plus model never can.   We have a client in a big city with a lot of… http://beyondcostplus.com/blog/cost-plus-vs-value-based-pricing-flower-business/

Unique Value/Substitute Awareness Effects

Understanding the power of the Unique Value/Substitute Awareness effects can help you differentiate your flower shop and charge higher prices.
  Understanding the power of the Unique Value/Substitute Awareness effects can help you differentiate your flower shop and charge higher prices.   One of the problems with… http://beyondcostplus.com/blog/unique-valuesubstitute-awareness-effects/

The Single Rose Disconnect – They Can Make You Money!

Single roses mean one thing to florists and something very different to customers. Understanding the customer mindset unlocks low-risk, high-profit sales.
  Single roses mean one thing to florists and something very different to customers. Understanding the customer mindset unlocks low-risk, high-profit sales.   Florists tend… http://beyondcostplus.com/blog/single-rose-disconnect-they-can-make-you-money/

Florist Guide To Pricing Flowers For Valentine's Day

Valentine's Day happens just once a year. A look at how modern pricing practices and a yield management approach can help florists generate maximum profits.
Valentine's Day happens just once a year. A look at how modern pricing practices and a yield management approach can help florists generate maximum profits.   Discounting… http://beyondcostplus.com/blog/florist-guide-pricing-flowers-valentines-day/

Pricing Concepts Florists Should Master In 2017

Make better pricing a resolution for 2017. Here are five five pricing concepts florists can use to generate more sales and greater profits this year.
  Make better pricing a resolution for 2017. Here are five five pricing concepts florists can use to generate more sales and greater profits in the coming year.   Anchor… http://beyondcostplus.com/blog/pricing-concepts-florists-should-master-2017/