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One Size Does Not Fit All: Pricing Gas/Car Washes

No one size fits all when it comes to pricing/discounting. Different approaches appeal to different customers. The car wash gets this, florists should too.
  No one size fits all when it comes to pricing/discounting. Different approaches appeal to different customers. The car wash gets this, florists should too.   Here is a… http://beyondcostplus.com/blog/one-size-does-not-fit-all-pricing-gascar-washes/

Amazon Prime High-Low Delivery Charge Model For Florists

Amazon Prime use the High/Low pricing model to take the sting out of delivery charges and reduce cart abandonment. Other retailers are following along.
  Amazon Prime use the High/Low pricing model to take the sting out of delivery charges and reduce cart abandonment. Other retailers are following along.   Amazon… http://beyondcostplus.com/blog/amazon-prime-high-low-delivery-charge-model-florists/

Anatomy Of An Effective Pricing Hurdle: Premium Ice Cream

A look at how aspects of a very effective pricing hurdle designed to sell premium ice cream can be used to sell more flowers in the retail flower business.
  A look at how aspects of a very effective pricing hurdle designed to sell premium ice cream can be used to sell more flowers in the retail flower business.   A pricing… http://beyondcostplus.com/blog/anatomy-effective-pricing-hurdle-premium-ice-cream/

What A Bad Menu Can Teach A Florist About Selling Flowers

A chaotic restaurant menu that makes ordering a painful and confusing experience has a lot to teach about preparing a flyer for floral holidays.
  A chaotic restaurant menu that makes ordering a painful and confusing experience has a lot to teach about preparing a flyer for floral holidays.   This post looks at the… http://beyondcostplus.com/blog/what-bad-menu-can-teach-florist-about-selling-flowers/

Gasoline, And Why You Should Always Let Customers Pay More

We get so hung up on customers focussed on price that we make an expensive mistake. Premium gasoline shows why we always need to let customers pay more.
Related Material   We get so hung up on customers that are focussed on price that we make an expensive mistake – we forget about those willing to spend more. Premium gasoline… http://beyondcostplus.com/blog/gasoline-and-why-should-always-let-customers-pay-more/

Veblen Goods: An Example From The Real World

Veblen goods (goods that increase in demand as their price goes up) might seem theoretical but they do exist. A look at a Veblen good from the real world.
  Veblen goods (goods that increase in demand as their price goes up) might seem theoretical but they do exist. A look at a Veblen good from the real world.   The law of… http://beyondcostplus.com/blog/veblen-goods-example-real-world/

Pricing Lessons From MLB Tickets

Being honest about how fans value different games helps baseball teams sell more tickets at greater profits (and recover money otherwise lost to scalpers).
  Being honest about how fans value different games helps baseball teams sell more tickets at greater profits (and recover money otherwise lost to scalpers).   Not that long… http://beyondcostplus.com/blog/pricing-lessons-mlb-tickets/

Five Things A Butcher Can Teach A Florist About Pricing

It might seem strange but there are many parallels between this small local butcher and local florists – and there is a lot he can teach them about pricing.
  It might seem strange but there are many parallels between this small local butcher and local florists – and there is a lot he can teach them about pricing.   This is a… http://beyondcostplus.com/blog/five-things-butcher-teach-florist-about-pricing/

If Costs Determine Price Why Do E-Books Cost More?

The traditional cost-plus approach to pricing dictates that price is a function of cost. So why are e-books (no printing, binding. etc.) more expensive?
  The traditional cost-plus approach to pricing dictates that price is a function of cost. So why are e-books (no printing, binding. etc.) more expensive?   If you are an… http://beyondcostplus.com/blog/if-costs-determine-price-why-do-e-books-cost-more/

Cheap Doesn’t Have To Mean Great Value (Or Lower Margins)

A price-sentistive customer is likely more focused on price than value, and there is no reason to cut your margins on your least expensive products.
  A price-sentistive customer is likely more focused on price than value, and there is no reason to cut your margins on your least expensive products.   Low-priced products… http://beyondcostplus.com/blog/cheap-doesnt-have-mean-great-value-or-lower-margins/

Eggs & The Power Of Attributes

Eggs illustrate how attributes can be used to stream buyers and price according to their willingness to pay rather than the actual cost of production.
  Eggs illustrate how attributes can be used to stream buyers and price according to their willingness to pay rather than the actual cost of production.   Take a look at… http://beyondcostplus.com/blog/eggs-power-attributes/

Discounting, But Only To The People That Really Value Discounts

An example of how one vendor increases sales by selectively discounting to customers most focussed on price and least likely to buy without a discount.
  An example of how one vendor increases sales by selectively discounting to customers most focussed on price and least likely to buy without a discount.   Assuming that a… http://beyondcostplus.com/blog/discounting-only-people-really-value-discounts/

Tesla Doesn't Price Based On Costs & Neither Should You

By charging different prices for the same battery Tesla illustrates that a cost-plus formula is much less important than a willingness to pay.
  By charging different prices for the same battery Tesla illustrates that a cost-plus formula is much less important than a willingness to pay.   The new Tesla entry level… http://beyondcostplus.com/blog/tesla-doesnt-price-based-costs-neither-should-you/

Checked Bag Fees Illustrate Typical Reaction To Unbundling

The JetBlue decision to start charging for checked bags generated the typical, and typically wrong, reaction to unbundling.
  The JetBlue decision to start charging for checked bags generated the typical, and typically wrong, reaction to unbundling.   In June of 2015 JetBlue, one of only two… http://beyondcostplus.com/blog/checked-bag-fees-illustrate-typical-reaction-unbundling/

Costco/Amazon Prime Model Taken To The Extreme

This real life example shows how far you can take a pricing model similar to that used by Costco and Amazon Prime. Can florists do the same?
  This real life example shows how far you can take a pricing model similar to that used by Costco and Amazon Prime. Can florists do the same?   Coscto and Amazon Prime… http://beyondcostplus.com/blog/costcoamazon-prime-model-taken-extreme/

Weight-Out In The Flower Business

Weight-out (reducing standard package sizes) is a common approach to hiding price increases, but it presents real problems for retail florists.
  Weight-out (reducing standard package sizes) is a common approach to hiding price increases, but it presents real problems for retail florists.   Weight-out belongs in… http://beyondcostplus.com/blog/de-weighting-flower-business/

Discounting Candy To Account For Diminishing Marginal Utility

Another example that illustrates how the intersection of perishability and diminishing marginal utility determines discounting.
  Another example that illustrates how the intersection of perishability and diminishing marginal utility determines discounting.   In the photograph above you see that the… http://beyondcostplus.com/blog/discounting-candy-account-diminishing-marginal-utility/

Pricing For The Diminishing Marginal Utility Of BBQ

The menu from this BBQ restaurant shows they understand the diminishing marginal utility of their product and price to get customers to buy more anyway.
  The menu from this BBQ restaurant shows they understand the diminishing marginal utility of their product and price to get customers to buy more anyway.   The menu shows… http://beyondcostplus.com/blog/pricing-diminishing-marginal-utility-bbq/

The Diminishing Marginal Utility Of Draft Beer

Draft beer is highly perishable and offers diminishing marginal utility – a combination that makes discounting larger servings a profitable approach.
  Draft beer is highly perishable and offers diminishing marginal utility – a combination that makes discounting larger servings a profitable approach.   Draft beer is… http://beyondcostplus.com/blog/diminishing-marginal-utility-draft-beer/

Slack Fill: When (and Why) Is It Allowed? With Examples

Slack fill, empty space in cans/jars/boxes/bottles, can be misleading and is generally discouraged by the FDA - here are examples of allowable exceptions.
  Slack fill, empty space in cans/jars/boxes/bottles, can be misleading and is generally discouraged by the FDA - here are examples of allowable exceptions.   If you have… http://beyondcostplus.com/blog/slack-fill-when-it-allowed/

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