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Beyond Cost Plus Summary: March 2016

Posts this month included real world example of weight-out (a kind of hidden price increase) discounting candy and unlimited free exchanges.
  Posts this month included real world example of weight-out (a kind of hidden price increase) discounting candy and unlimited free exchanges.   One post this month looked… http://beyondcostplus.com/blog/beyond-cost-plus-summary-march-2016/

More Examples of Pricing For Diminishing Marginal Utility

More examples of products with diminishing marginal utility, and the ways smart vendors price to increase consumption in spite of that.
  More examples of products with diminishing marginal utility, and the ways smart vendors price to increase consumption in spite of that.   Several recent posts look at how… http://beyondcostplus.com/blog/more-examples-pricing-diminishing-marginal-utility/

Extreme Anchoring, Stealth Increases & Charging More For Less

Information on slack fill, and examples of extreme anchor pricing, "stealth" (hidden) price increases and charging more for less.
  Information on slack fill, and examples of extreme anchor pricing, "stealth" (hidden) price increases and charging more for less.   There are a few posts on this site… http://beyondcostplus.com/blog/extreme-anchoring-stealth-increases-charging-more-less/

Beyond Cost Plus Summary: December 2015

A look at "stealthy" price increases and why "free" so often just means a different (and usually more expensive) price structure.
  A look at "stealthy" price increases and why "free" so often just means a different (and usually more expensive) price structure.   "Free" is powerful, and when we start… http://beyondcostplus.com/blog/beyond-cost-plus-summary-december-2015/

Beyond Cost Plus Summary: October 2015

A look at how attractions offer diminishing marginal utility, and how pricing them can involve anchors, bundles and discounting.
  A look at how attractions offer diminishing marginal utility, and how pricing them can involve anchors, bundles and discounting.   The new posts this month were focussed… http://beyondcostplus.com/blog/beyond-cost-plus-summary-october-2015/

Beyond Cost Plus Summary: September 2015

  Definitions for key pricing terms, simple pricing, and a look at how florists can use techniques perfected by supermarkets, IKEA and upscale restaurants.   One of the… http://beyondcostplus.com/blog/beyond-cost-plus-summary-september-2015/

Beyond Cost Plus Summary: August 2015

Hurdles on pizza, stated vs. revealed preferences, a danger in value billing and different approaches to pricing premium versions of a product.
  Hurdles on pizza, stated vs. revealed preferences, a danger in value billing and different approaches to pricing premium versions of a product.   The first post this… http://beyondcostplus.com/blog/beyond-cost-plus-summary-august-2015/

Beyond Cost Plus Summary: July 2015

The problem with cost plus, aligning prices with value, how retail floral is already halfway there, and using discounting to get the rest of the way.
  The problem with cost plus, aligning prices with value, how retail floral is already halfway there, and using discounting to get the rest of the way.   Early this month… http://beyondcostplus.com/blog/beyond-cost-plus-summary-july-2015/

Beyond Cost Plus Summary: June 2015

Two new webinars and new content on pricing hurdles, bundling vs. unbundling (and the case for each) plus how being patient can save you money.
  Two new webinars and new content on pricing hurdles, bundling vs. unbundling (and the case for each) plus how being patient can save you money.   The term reservation… http://beyondcostplus.com/blog/beyond-cost-plus-summary-june-2015/

Beyond Cost Plus Summary: May 2015

Three new webinars on pricing in retail floral for SAF, bundling/unbundling and the argument for each, and pricing for diminishing marginal utility.
  Three new webinars on pricing in retail floral for SAF, bundling/unbundling and the argument for each, and pricing for diminishing marginal utility.   A new post this… http://beyondcostplus.com/blog/beyond-cost-plus-summary-may-2015/

Beyond Cost Plus Summary: April 2015

New content in April focussed on anchoring, bundles, the travel industry, and the challenge faced when a vendor has to service very different customers.
  New content in April focussed on anchoring, bundles, the travel industry, and the challenge faced when a vendor has to service very different customers.   At two recent… http://beyondcostplus.com/blog/beyond-cost-plus-summary-april-2015/

Beyond Cost Plus Summary: March 2015

March was a busy month with several pricing sessions at conferences, conventions and trade shows and new pricing material here on the website.
  March was a busy month with several pricing sessions at conferences, conventions and trade shows and new pricing material here on the website.   It was great to meet with… http://beyondcostplus.com/blog/beyond-cost-plus-summary-march-2015/

Beyond Cost Plus Summary: February 2015

New pricing content this month was largely seasonal in nature, touching on both Valentine's Day and bad weather.
  New pricing content this month was largely seasonal in nature, touching on both Valentine's Day and bad weather.   One post looked at how restaurants use differential… http://beyondcostplus.com/blog/beyond-cost-plus-summary-february-2015/