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Cheap Doesn’t Have To Mean Great Value (Or Lower Margins)

A price-sentistive customer is likely more focused on price than value, and there is no reason to cut your margins on your least expensive products.
  A price-sentistive customer is likely more focused on price than value, and there is no reason to cut your margins on your least expensive products.   Low-priced products… http://beyondcostplus.com/blog/cheap-doesnt-have-mean-great-value-or-lower-margins/

Consumer Price Sensitivity

Understanding that different people have differing degrees of sensitive to price depending on the situation and the product helps price more effectively.
Related Material Consumer Price Sensitivity Understanding that different people have differing degrees of sensitive to price depending on the situation and the product helps price… http://beyondcostplus.com/pricing-resources/pricing-definitions/consumer-price-sensitivity/