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Gasoline, And Why You Should Always Let Customers Pay More

We get so hung up on customers focussed on price that we make an expensive mistake. Premium gasoline shows why we always need to let customers pay more.
Related Material   We get so hung up on customers that are focussed on price that we make an expensive mistake – we forget about those willing to spend more. Premium gasoline… http://beyondcostplus.com/blog/gasoline-and-why-should-always-let-customers-pay-more/

Price Discrimination vs Differential Pricing

The terms Price Discrimination and Differential Pricing are sometimes used interchangeably, and there can be some overlap, but there are some important differences as well.
Price Discrimination vs Differential Pricing They were just feet away from each other, but they were directed at two completely different kinds of buyers. The more expensive one… http://beyondcostplus.com/pricing-resources/pricing-examples-case-studies/price-discrimination-vs-differential-pricing/

Cheap Tuesdays – A Great Self-Propagating Hurdle

"Cheap Tuesdays" at the movies are a great example of a self-propagating pricing hurdle – one that has the effect of making itself even more effective.
"Cheap Tuesdays" at the movies are a great example of a self-propagating pricing hurdle – one that has the effect of making itself even more effective.   The tradition of… http://beyondcostplus.com/blog/cheap-tuesdays-great-self-propagating-hurdle/

Hurdles & Price Discrimination – New Content

New content explaining the concept of hurdles and their place in a comprehensive differential pricing/price discrimination strategy has been added.
New content explaining the concept of hurdles and their important place in a comprehensive differential pricing/price discrimination strategy has been added.   One of the… http://beyondcostplus.com/blog/hurdles-price-discrimination-new-content/

A More Profitable Way To Quote Weddings and Events

A new way to quote weddings and events that results in more sales and larger profits by self-streaming customers according to how they value your product.
A new way to quote weddings and events that results in more sales and larger profits by self-streaming customers according to how they value your product. Beyond Cost Plus: A More… http://beyondcostplus.com/pricing-programs/quoting-weddings-and-events/

Cheap Tuesdays – A Self-Propagating Hurdle

Color can be used as a hurdle to identify buyers focussed on price, discount to them exclusively, while not discounting to those less concerned with price.
Related Material Cheap Tuesdays – A Self-Propagating Hurdle The tradition of "Cheap Tuesdays" at the movies is self-propagating pricing hurdle – one that makes itself more… http://beyondcostplus.com/pricing-resources/pricing-examples-case-studies/self-propagating-pricing-hurdles/

Using Product Color As A Hurdle To Segment Buyers

Color can be used as a hurdle to identify buyers focussed on price, discount to them exclusively, while not discounting to those less concerned with price.
Thermoworks makes a highly regarded digital kitchen thermometer. The utility of their product (waterproof, accurate, instant) is widely respected. It is a great product that… http://beyondcostplus.com/pricing-resources/pricing-examples-case-studies/color-hurdle-price-discrimination/

New Customers Through Selective Discounting With Hurdles

Though sometimes discouraged discounting, done selectively using hurdles, can increase sales & profits by motivating new and/or price sensitive buyers.
Related Material In the flower business discounting is often discouraged. But, used properly, discounts are an excellent way to motivate price sensitive retail customers into… http://beyondcostplus.com/pricing-resources/pricing-examples-case-studies/new-customers-through-selective-discounting-hurdles/

Hurdles

Part of a larger price discrimination strategy hurdles are used to separate those customers that place a lower value on a product and offer them prices tailored to that valuation.
Hurdles A hurdle is a kind of price discrimination (or differential pricing) in which a customer is rewarded with a lower price in exchange for jumping over a figurative hurdle.… http://beyondcostplus.com/pricing-resources/pricing-definitions/hurdles/