Blog Search

Discounting, But Only To The People That Really Value Discounts

An example of how one vendor increases sales by selectively discounting to customers most focussed on price and least likely to buy without a discount.
  An example of how one vendor increases sales by selectively discounting to customers most focussed on price and least likely to buy without a discount.   Assuming that a… http://beyondcostplus.com/blog/discounting-only-people-really-value-discounts/

Pricing Attraction Tickets and Bundles

Attractions are a highly perishable product and operators are keen on revenue management – combining bundles and hurdles in an effort to maximize revenue.
  Attractions are a highly perishable product and operators are keen on revenue management – combining bundles and hurdles in an effort to maximize revenue.   Imagine you… http://beyondcostplus.com/blog/multiple-discounts-attraction-tickets/

Pickup Special: Pricing Hurdle On Pizza

A real world example of how a pizza place uses walk-in only specials as a hurdle to ensure they only discount to customer serious about saving money.
  A real world example of how a pizza place uses walk-in only specials as a hurdle to ensure they only discount to customer serious about saving money.   This is a great… http://beyondcostplus.com/blog/pickup-special-pricing-hurdle-pizza/

Advanced Pricing Strategies From Hollywood

The pricing strategies used by Hollywood often show as much imagination and creativity as the movies themselves, and other vendors can learn from them.
  The pricing strategies used by Hollywood often show as much imagination and creativity as the movies themselves, and other vendors can learn from them.   Content on this… http://beyondcostplus.com/blog/advanced-pricing-strategies-hollywood/

Streaming Buyers With Bad Weather

Bad weather can be used as a hurdle to selectively discount to those that are serious about saving and unlikely to purchase otherwise.
  Bad weather can be used as a hurdle to selectively discount to those that are serious about saving and unlikely to purchase otherwise.   One part of a larger price… http://beyondcostplus.com/blog/streaming-buyers-bad-weather/

Cheap Tuesdays – A Great Self-Propagating Hurdle

"Cheap Tuesdays" at the movies are a great example of a self-propagating pricing hurdle – one that has the effect of making itself even more effective.
"Cheap Tuesdays" at the movies are a great example of a self-propagating pricing hurdle – one that has the effect of making itself even more effective.   The tradition of… http://beyondcostplus.com/blog/cheap-tuesdays-great-self-propagating-hurdle/

Hurdles & Price Discrimination – New Content

New content explaining the concept of hurdles and their place in a comprehensive differential pricing/price discrimination strategy has been added.
New content explaining the concept of hurdles and their important place in a comprehensive differential pricing/price discrimination strategy has been added.   One of the… http://beyondcostplus.com/blog/hurdles-price-discrimination-new-content/

New Customers Through Selective Discounting With Hurdles

Though sometimes discouraged discounting, done selectively using hurdles, can increase sales & profits by motivating new and/or price sensitive buyers.
Related Material In the flower business discounting is often discouraged. But, used properly, discounts are an excellent way to motivate price sensitive retail customers into… http://beyondcostplus.com/pricing-resources/pricing-examples-case-studies/new-customers-through-selective-discounting-hurdles/

Cheap Tuesdays – A Self-Propagating Hurdle

Color can be used as a hurdle to identify buyers focussed on price, discount to them exclusively, while not discounting to those less concerned with price.
Related Material Cheap Tuesdays – A Self-Propagating Hurdle The tradition of "Cheap Tuesdays" at the movies is self-propagating pricing hurdle – one that makes itself more… http://beyondcostplus.com/pricing-resources/pricing-examples-case-studies/self-propagating-pricing-hurdles/

Using Product Color As A Hurdle To Segment Buyers

Color can be used as a hurdle to identify buyers focussed on price, discount to them exclusively, while not discounting to those less concerned with price.
Thermoworks makes a highly regarded digital kitchen thermometer. The utility of their product (waterproof, accurate, instant) is widely respected. It is a great product that… http://beyondcostplus.com/pricing-resources/pricing-examples-case-studies/color-hurdle-price-discrimination/

A More Profitable Way To Quote Weddings and Events

A new way to quote weddings and events that results in more sales and larger profits by self-streaming customers according to how they value your product.
A new way to quote weddings and events that results in more sales and larger profits by self-streaming customers according to how they value your product. Beyond Cost Plus: A More… http://beyondcostplus.com/pricing-programs/quoting-weddings-and-events/

Boxing Day Sales

A new addition to our resources section illustrates some of the sophisticated pricing concepts involved in Boxing Day sales.
A new addition to our resources section talks about how Boxing Day Sales (a major retail event in Canada and the UK) effectively employ many sophisticated pricing strategies in… http://beyondcostplus.com/blog/black-friday-boxing-day-sale-pricing/

Boxing Day Sales

A surprising real world example where identical products are offered for every different prices just feet from each other in the same store.
Boxing Day Sales Boxing Day (a major retail event in Canada and the UK) is a great example of how hurdles can be used to target the customers most focussed on price. If a Canadian… http://beyondcostplus.com/pricing-resources/pricing-examples-case-studies/boxing-day-sales/

Hurdles

Part of a larger price discrimination strategy hurdles are used to separate those customers that place a lower value on a product and offer them prices tailored to that valuation.
Hurdles A hurdle is a kind of price discrimination (or differential pricing) in which a customer is rewarded with a lower price in exchange for jumping over a figurative hurdle.… http://beyondcostplus.com/pricing-resources/pricing-definitions/hurdles/