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Boxing Day Sales

A surprising real world example where identical products are offered for every different prices just feet from each other in the same store.
Boxing Day Sales Boxing Day (a major retail event in Canada and the UK) is a great example of how hurdles can be used to target the customers most focussed on price. If a Canadian… http://beyondcostplus.com/pricing-resources/pricing-examples-case-studies/boxing-day-sales/

Same Product, Same Store, Different Price

A surprising real world example where identical products are offered for every different prices just feet from each other in the same store.
I recently talked about a local butcher and how they use two different pricing models, or expressions of price, to make the same product, at the same price, appeal to different… http://beyondcostplus.com/pricing-resources/pricing-examples-case-studies/same-product-same-price-different-price/

Real World Pricing: At the Movies

A movie theater showcases many advanced pricing strategies including pricing that accounts for the diminishing marginal utility of popcorn and entices us to buy more than we could ever enjoy.
Movie theatres employ some very sophisticated strategies when pricing their snacks. Sure - they are expensive - but there are some very advanced strategies at work and a new… http://beyondcostplus.com/blog/working/

Hurdles

Part of a larger price discrimination strategy hurdles are used to separate those customers that place a lower value on a product and offer them prices tailored to that valuation.
Hurdles A hurdle is a kind of price discrimination (or differential pricing) in which a customer is rewarded with a lower price in exchange for jumping over a figurative hurdle.… http://beyondcostplus.com/pricing-resources/pricing-definitions/hurdles/

Product Differentiation

Distinguishing products to make them more attractive to a particular target market and, hopefully, more profitable. This can involve differentiating from competitors' products or a firm's own products.
Product Differentiation Distinguishing products to make them more attractive to a particular target market and, hopefully, more profitable. This can involve differentiating from… http://beyondcostplus.com/pricing-resources/pricing-definitions/product-differentiation/

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