A movie theater showcases many advanced pricing strategies including pricing that accounts for the diminishing marginal utility of popcorn and entices us to buy more than we could ever enjoy.
Movie theatres employ some very sophisticated strategies when pricing their snacks. Sure - they are expensive - but there are some very advanced strategies at work and a new… http://beyondcostplus.com/blog/working/
Part of a larger price discrimination strategy hurdles are used to separate those customers that place a lower value on a product and offer them prices tailored to that valuation.
Hurdles A hurdle is a kind of price discrimination (or differential pricing) in which a customer is rewarded with a lower price in exchange for jumping over a figurative hurdle.… http://beyondcostplus.com/pricing-resources/pricing-definitions/hurdles/
Distinguishing products to make them more attractive to a particular target market and, hopefully, more profitable. This can involve differentiating from competitors' products or a firm's own products.
Product Differentiation Distinguishing products to make them more attractive to a particular target market and, hopefully, more profitable. This can involve differentiating from… http://beyondcostplus.com/pricing-resources/pricing-definitions/product-differentiation/