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Pricing Attraction Tickets and Bundles

Attractions are a highly perishable product and operators are keen on revenue management – combining bundles and hurdles in an effort to maximize revenue.
  Attractions are a highly perishable product and operators are keen on revenue management – combining bundles and hurdles in an effort to maximize revenue.   Imagine you… http://beyondcostplus.com/blog/multiple-discounts-attraction-tickets/

Six Reasons Why Consumers Love Bundles & Bundled Pricing

Consumers love bundles and bundled pricing – so much so that they will buy bundles with items and sizes they don't want even when they cost more. Why?
Related Material   Consumers love bundles and bundled pricing – so much so that they will buy bundles with items and sizes they don't want even when they cost more. Why?  … http://beyondcostplus.com/blog/six-reasons-why-consumers-love-bundles-bundled-pricing/

Bundled Chicken Dinners

Take-out chicken deals show that bundling is very effective at increasing revenue. Unbundling can make sense but bundling should not be forgotten.
Earlier today an email came in from a chain of family restaurants with this header:     Everything about it suggests something special... "Black Friday" evokes the… http://beyondcostplus.com/blog/bundled-chicken-dinners/

Baggage Fees, Entitlements and the Perils of Unbundling

Earlier today I was speaking with a florist that was looking at changing the way they charged for some ancillary things (delivery, etc.) and it brought to mind the dangers of unbundling things perceived as entitlements.
Earlier today I was speaking with a florist who was looking at making some major changes to the way they priced delivery, introducing an additional fee for timed/premium… http://beyondcostplus.com/blog/baggage-fees-entitlements-unbundling/

In-Flight Internet Access: An Exciting Opportunity For Airlines

Access to in-flight internet is growing and presents exciting new opportunities for both travellers and airlines with the right strategy - and it's not the one most travellers think.
As access to in-flight internet becomes more readily available more people are ignoring the huge cost to the airlines and expecting it to be free. There is no free and the only… http://beyondcostplus.com/blog/flight-internet-access-exciting-opportunity-airlines/

In-Room Internet Access at Hotels

Hotels employ some advanced techniques when pricing in-room internet access - but are they being too greedy?
It is easy to dismiss the prices some hotels charge for in-room internet access as simply being too high but there are actually a number of advanced pricing strategies being… http://beyondcostplus.com/blog/room-internet-access-hotels/

The Diminishing Marginal Utility of Fresh Brownies

Diminishing marginal utility, and pricing to account for it, becomes very simple when you think about the enjoyment you get from something like fresh brownies.
The Diminishing Marginal Utility of Fresh Baked Brownies The other night my wife baked some brownies. After the anticipation that started as soon as she announced her plans, and… http://beyondcostplus.com/pricing-resources/pricing-examples-case-studies/diminishing-marginal-utility-fresh-brownies/

Unbundling and the Entitlement Trap

Airline baggage fees offer incredible value to those that travel with more luggage without passing any of the associated costs onto those that don’t check bags. Why does everybody hate them?
Cost of Shipping Baggage Airline Baggage Fees Exhibits Raising prices can be tricky but introducing new fees for things considered to be entitlements can be disastrous.… http://beyondcostplus.com/pricing-resources/pricing-examples-case-studies/avoiding-entitlement-trap/

Pricing Fail: In-Room Hotel Internet Access

In-room internet access: Inexpensive hotels give it away. More expensive hotels charge for it but give it away free in the lobby. Is this a sound pricing strategy?
Pricing Fail: Hotel In-Room Internet Access Good pricing is largely in the eye of the beholder - what seems like a great value to one person may seem terrible to someone else. But… http://beyondcostplus.com/pricing-resources/pricing-examples-case-studies/hotel-room-wifi-internet-access/

Bundled Pricing at the Movies

Movie theater snack combos provide interesting real-world examples of both pure and mixed bundling.
Movie theater snack combos provide interesting real-world examples of both pure and mixed bundling. Bundled Pricing at the Movies Most movie theater concession stands offer… http://beyondcostplus.com/pricing-resources/pricing-examples-case-studies/mixed-bundles-movies/

The Appeal of Bundles

Combining multiple products for sale at a single price is known as bundling, and it is a powerful way to please customers and increase revenue.
Combining multiple products for sale at a single price is known as bundling, and it is a powerful way to please customers and increase revenue.   The goal is to present a… http://beyondcostplus.com/pricing-resources/pricing-examples-case-studies/appeal-bundled-products/

Real World Pricing: At the Movies

A movie theater showcases many advanced pricing strategies including pricing that accounts for the diminishing marginal utility of popcorn and entices us to buy more than we could ever enjoy.
Movie theatres employ some very sophisticated strategies when pricing their snacks. Sure - they are expensive - but there are some very advanced strategies at work and a new… http://beyondcostplus.com/blog/working/

Bundling & Unbundling

The practices of bundling products and services into a "package deal" with a single price or breaking them out into separate line items.
Bundling & Unbundling Product bundling is the practice of combining two or more products and offering them as a package at a single price as a "package deal" or "combo". It is… http://beyondcostplus.com/pricing-resources/pricing-definitions/unbundling-unbundling/

Bundling and Pure/Mixed Bundling Explained

When discussing bundling these terms are often used interchangeably but there are important differences that should be understood.
Bundling, Pure Bundling and Mixed Bundling Related Material The terms "bundling", "pure bundling" and "mixed bundling" are often used interchangeably but there are important… http://beyondcostplus.com/pricing-resources/pricing-definitions/bundling-vs-mixed-bundling/