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Anchor Pricing In The Extreme

A $55,000 pair of headphones illustrate anchor pricing in the extreme, making even $2,500 headphones feel like a relative bargain.
  A $55,000 pair of headphones illustrate anchor pricing in the extreme, making even $2,200 headphones feel like a relative bargain.   Last fall a respected maker of… http://beyondcostplus.com/blog/anchor-pricing-extreme/

Diminishing Marginal Utility, Anchor Pricing & Attraction Tickets

The historic ships in Baltimore, open to tourists, recognize that they offer diminishing marginal utility and price accordingly.
  The historic ships in Baltimore, open to tourists, recognize that they offer diminishing marginal utility and price accordingly.   A quick look at the prices below shows… http://beyondcostplus.com/blog/diminishing-marginal-utility-anchor-pricing-attraction-tickets/

Other Benefits Of (And Approaches To) A Loss Leader Strategy

There is an additional pricing benefit to a loss leader strategy when it comes to implying value, and it can be flipped around to suggest quality.
  There is an additional pricing benefit to a loss leader strategy when it comes to implying value, and it can be flipped around to suggest quality.   The "loss leader"… http://beyondcostplus.com/blog/other-benefits-and-approaches-loss-leader-strategy/

Anchor Pricing and Event Registration Fees

A high anchor price (the standard registration fee) establishes the value of an event and makes the discounted early registration price almost irresistible.
Related Material   A high anchor price (the standard registration fee) establishes the value of an event and makes the discounted early registration price almost irresistible.… http://beyondcostplus.com/blog/anchor-pricing-and-event-registration-fees/

Advanced Pricing Strategies From Hollywood

The pricing strategies used by Hollywood often show as much imagination and creativity as the movies themselves, and other vendors can learn from them.
  The pricing strategies used by Hollywood often show as much imagination and creativity as the movies themselves, and other vendors can learn from them.   Content on this… http://beyondcostplus.com/blog/advanced-pricing-strategies-hollywood/

Presenting The Same Offer Different Ways

Ordering printing online shows how simply changing the way an offer is presented can have a powerful effect on the way it is perceived.
Ordering printing online shows how simply changing the way an offer is presented can have a powerful effect on the way it is perceived.   After completing the purchase of 1500… http://beyondcostplus.com/blog/temp/

Decoy Prices & Price Anchoring

New content added this week covers decoy pricing and price anchoring. Both concepts are defined in the pricing glossary with additional examples in the case studies section.
  New content added this week covers decoy pricing and price anchoring. Both concepts are defined in the pricing glossary with additional examples in the case studies section.… http://beyondcostplus.com/blog/decoy-prices-price-anchoring/

Raising Prices to Enhance Credibility and Increase Sales

Lower prices don't always mean more sales. Raising prices can be even more effective - adding prestige to your brand and anchor prices to your strategy.
Related Material In 2013 Bauer dominated the market for hockey skates with a 60% share. This was particularly true at the high end – they produced the most expensive skates and… http://beyondcostplus.com/pricing-resources/pricing-examples-case-studies/color-hurdle-price-discrimination-2/

Competing To Be The Most Expensive

What would worry you more – a competitor that charged less or a competitor that charged a lot more?
Related Material What would worry you more – a competitor that charged less or a competitor that charged a lot more? Competing to be The Most Expensive People that make things are… http://beyondcostplus.com/pricing-resources/pricing-examples-case-studies/competing-be-most-expensive/

Anchoring On Price Tags

The price tags on sale items often use anchoring very effectively by including the higher regular price alongside the discounted sale price.
The price tags on sale items often use anchoring very effectively by including the higher regular price alongside the discounted sale price. Anchoring Example – Price Tags The… http://beyondcostplus.com/pricing-resources/pricing-examples-case-studies/anchoring-price-tags/

Anchor Pricing

Anchor pricing takes advantage of the human tendency to rely too heavily on the first piece of information received and make later judgements in relation to it.
Related Material Anchor Pricing Anchor pricing takes advantage of the human tendency to rely too heavily on the first piece of information received and make later judgements in… http://beyondcostplus.com/pricing-resources/pricing-definitions/anchor-pricing-definition/