In-Room Internet Access at Hotels

Dec 12, 2013

It is easy to dismiss the prices some hotels charge for in-room internet access as simply being too high but there are actually a number of advanced pricing strategies being employed including hurdles, mixed bundles and segmentation. But are hotels asking for too much money and potentially costing themselves revenue and goodwill in the process? A new post in our case studies section looks at this question.

Category: Examples