Baggage Fees, Entitlements and the Perils of Unbundling

Jan 03, 2014

Earlier today I was speaking with a florist who was looking at making some major changes to the way they priced delivery, introducing an additional fee for timed/premium deliveries, etc. It brought to mind how much everyone hates airline baggage fees and led to a good conversation about the perils of entitlements and ways to minimize or, better yet, avoid them entirely.



Category: Examples