Beyond Cost Plus Blog

Jun
30
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Pure bundling is less common than the more popular mixed bundling, but there are still some high profile real world examples.
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Tags : Pure Bundling

Jun
23
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Most business owners can explain explain their unique selling proposition (what sets them apart) but inconsistent pricing can undermine their credibility.
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Jun
18
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In pricing hurdles are used to separate those who are really serious about saving money from those willing to pay full price. Here's a real world example.
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Jun
15
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In the not too distant past two different industries started moving in opposite directions when it came to pricing. Was one path better than the other?
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Jun
05
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Is there a price at which charm prices stop being relevant or effective and should be replaced with round pricing? It's not the amount, it's the customer.
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Jun
02
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An air carrier starts charging for the first bag and provides a great real-world example of unbundling in the process.
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Tags : Unbundling

May
31
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Three new webinars on pricing in retail floral for SAF, bundling/unbundling and the argument for each, and pricing for diminishing marginal utility.
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May
26
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Consumers love bundles and bundled pricing – so much so that they will buy bundles with items and sizes they don't want even when they cost more. Why?
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Tags : Bundling

May
19
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SAF is presenting three pricing sessions, geared towards the retail florist, as part of their new WebBlast series of webinars – free to all SAF members.
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Tags : Events

May
19
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A high anchor price (the standard registration fee) establishes the value of an event and makes the discounted early registration price almost irresistible.
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Sponsored by FloristWare

Beyond Cost Plus is sponsored by FloristWare, the most powerful, affordable and floral POS software system for retail flower shops. This support is part of their ongoing commitment to the floral industry.

FloristWare – flower shop software/POS system.

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