Beyond Cost Plus Blog

Aug
25
0 comments
Understanding the general concept of (and seeing the huge difference between) stated vs. revealed preferences helps make sense of common pricing tactics.
Read More
Tags :

Aug
19
0 comments
Different buyers mean different approaches, and price-sensitive customers need to be handled differently when pricing premium versions.
Read More

Aug
12
0 comments
Smart pricing lets customers that place a high value on a product spend more - if a customer wants to spend more good pricing lets them do just that.
Read More

Aug
06
0 comments
Value billing is powerful but can require a delicate touch and careful presentation, as evidenced by a recent real-world experience.
Read More
Tags :

Aug
04
0 comments
A real world example of how a pizza place uses walk-in only specials as a hurdle to ensure they only discount to customer serious about saving money.
Read More
Tags : Hurdles

Jul
31
0 comments
The problem with cost plus, aligning prices with value, how retail floral is already halfway there, and using discounting to get the rest of the way.
Read More
Tags :

Jul
21
0 comments
People that aren't in the business of selling have endless reasons you should never discount – here are three compelling reasons that you should.
Read More
Tags :

Jul
14
0 comments
Cost-plus is probably the most common approach to pricing but it overlooks one critical fact: customers couldn't care less about your costs.
Read More
Tags :

Jul
07
0 comments
The key to better pricing is better aligning the price charged for a product to the value the customer places on that product. We're already halfway there.
Read More
Tags :

Jun
30
0 comments
Two new webinars and new content on pricing hurdles, bundling vs. unbundling (and the case for each) plus how being patient can save you money.
Read More
Tags :

Get this feed  

Sponsored by FloristWare

Beyond Cost Plus is sponsored by FloristWare, the most powerful, affordable and floral POS software system for retail flower shops. This support is part of their ongoing commitment to the floral industry.

FloristWare – flower shop software/POS system.

Navigation

Category List


Tag Cloud



Tags