Beyond Cost Plus Blog

Nov
26
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Still clinging to a cost-plus pricing formula? Here is more proof that the biggest and most successful companies have moved beyond cost plus.
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Nov
24
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Anchoring is so powerful that retailers continue to risk bad press and class action lawsuits by using phoney anchor prices to motivate buyers.
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Nov
17
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Why would a car that has been stripped of features like air conditioning, sound system and floor mats sell for more money even though it costs less to make?
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Oct
30
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A look at how attractions offer diminishing marginal utility, and how pricing them can involve anchors, bundles and discounting.
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Oct
10
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Attractions are a highly perishable product and operators are keen on revenue management – combining bundles and hurdles in an effort to maximize revenue.
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Oct
04
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The historic ships in Baltimore, open to tourists, recognize that they offer diminishing marginal utility and price accordingly.
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Sep
30
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Sep
29
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Research shows that smaller looking/sounding prices are perceived as actually being smaller and more attractive, and this can be applied to selling flowers.
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Sep
07
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There is an additional pricing benefit to a loss leader strategy when it comes to implying value, and it can be flipped around to suggest quality.
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Aug
31
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Hurdles on pizza, stated vs. revealed preferences, a danger in value billing and different approaches to pricing premium versions of a product.
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Sponsored by FloristWare

Beyond Cost Plus is sponsored by FloristWare, the most powerful, affordable and floral POS software system for retail flower shops. This support is part of their ongoing commitment to the floral industry.

FloristWare – flower shop software/POS system.

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