Beyond Cost Plus Blog

Feb
25
0 comments
The menu from this BBQ restaurant shows they understand the diminishing marginal utility of their product and price to get customers to buy more anyway.
Read More

Feb
10
0 comments
Draft beer is highly perishable and offers diminishing marginal utility – a combination that makes discounting larger servings a profitable approach.
Read More

Jan
29
0 comments
Information on slack fill, and examples of extreme anchor pricing, "stealth" (hidden) price increases and charging more for less.
Read More
Tags :

Jan
14
0 comments
Slack fill, empty space in cans/jars/boxes/bottles, can be misleading and is generally discouraged by the FDA - here are examples of allowable exceptions.
Read More
Tags : Slack Fill

Jan
12
0 comments
The idea of charging more for less and calling it a bargain might seem crazy, but if it makes sense if the smaller size is presented as a greater value.
Read More

Jan
07
0 comments
A $55,000 pair of headphones illustrate anchor pricing in the extreme, making even $2,500 headphones feel like a relative bargain.
Read More

Dec
31
0 comments
A look at "stealthy" price increases and why "free" so often just means a different (and usually more expensive) price structure.
Read More
Tags :

Dec
29
0 comments
A "stealth" tactic for raising prices without anybody noticing stops being stealthy when the effective increase is wildly aggressive.
Read More

Dec
21
0 comments
Free floral websites are anything but. In fact they are usually the most expensive website option for florists that want to sell flowers online.
Read More

Nov
30
0 comments
A look at how understanding the way customers assign value sometimes means less car costs more money and further evidence of the death of cost plus pricing.
Read More
Tags :

Get this feed  

Sponsored by FloristWare

Beyond Cost Plus is sponsored by FloristWare, the most powerful, affordable and floral POS software system for retail flower shops. This support is part of their ongoing commitment to the floral industry.

FloristWare – flower shop software/POS system.

Navigation

Category List


Tag Cloud



Tags