Jun

06

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Eggs illustrate how attributes can be used to stream buyers and price according to their willingness to pay rather than the actual cost of production.

May

20

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An example of how one vendor increases sales by selectively discounting to customers most focussed on price and least likely to buy without a discount.

May

08

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By charging different prices for the same battery Tesla illustrates that a cost-plus formula is much less important than a willingness to pay.

Apr

12

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The Society of American Florists (SAF) is helping their member florists by presenting a webinar on using pricing to increase Mother's Day sales and profits.

Apr

07

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The JetBlue decision to start charging for checked bags generated the typical, and typically wrong, reaction to unbundling.

Mar

31

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Posts this month included real world example of weight-out (a kind of hidden price increase) discounting candy and unlimited free exchanges.

Mar

28

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This real life example shows how far you can take a pricing model similar to that used by Costco and Amazon Prime. Can florists do the same?

Mar

21

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Weight-out (reducing standard package sizes) is a common approach to hiding price increases, but it presents real problems for retail florists.

Mar

09

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Another example that illustrates how the intersection of perishability and diminishing marginal utility determines discounting.

Feb

29

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More examples of products with diminishing marginal utility, and the ways smart vendors price to increase consumption in spite of that.

Beyond Cost Plus is sponsored by FloristWare, the most powerful, affordable and floral POS software system for retail flower shops. This support is part of their ongoing commitment to the floral industry.

Weekly Summary (6)

Charm Pricing (1)

Activity Summary (13)

Examples (73)

Beyond Cost Plus Events (12)

Retail Floral Pricing (8)

Research (6)

Charm Pricing (1)

Activity Summary (13)

Examples (73)

Beyond Cost Plus Events (12)

Retail Floral Pricing (8)

Research (6)

Veblen GoodsPricing For FloristsPrice DiscriminationDiscountingRounded Number PricingExpressing PricesBundlingDemandDifferential PricingPrice SensitivityUnbundlingProduct DifferentiationPricing ResourcesPure BundlingHurdlesSlack FillHigh-Low PricingStealth IncreasesCannibalizationSale PricingDiminishing Marginal UtilityAttributesCharm Pricingdecoy pricingRevenue ManagementAnchor PricingEventsVersioningNon-Rounded Number Pricing

Differential Pricing (14)

Sale Pricing (1)

Price Sensitivity (1)

Versioning (3)

Product Differentiation (1)

Pure Bundling (1)

Veblen Goods (1)

Slack Fill (2)

Charm Pricing (2)

Expressing Prices (1)

Rounded Number Pricing (2)

decoy pricing (1)

Demand (1)

Discounting (7)

Hurdles (8)

Non-Rounded Number Pricing (1)

Diminishing Marginal Utility (11)

Anchor Pricing (7)

Price Discrimination (3)

Revenue Management (7)

Bundling (7)

Pricing For Florists (16)

Unbundling (2)

Stealth Increases (2)

Cannibalization (1)

Pricing Resources (1)

Events (4)

Attributes (2)

High-Low Pricing (1)

Sale Pricing (1)

Price Sensitivity (1)

Versioning (3)

Product Differentiation (1)

Pure Bundling (1)

Veblen Goods (1)

Slack Fill (2)

Charm Pricing (2)

Expressing Prices (1)

Rounded Number Pricing (2)

decoy pricing (1)

Demand (1)

Discounting (7)

Hurdles (8)

Non-Rounded Number Pricing (1)

Diminishing Marginal Utility (11)

Anchor Pricing (7)

Price Discrimination (3)

Revenue Management (7)

Bundling (7)

Pricing For Florists (16)

Unbundling (2)

Stealth Increases (2)

Cannibalization (1)

Pricing Resources (1)

Events (4)

Attributes (2)

High-Low Pricing (1)