Jun

06

0 comments

Eggs illustrate how attributes can be used to stream buyers and price according to their willingness to pay rather than the actual cost of production.

May

20

0 comments

An example of how one vendor increases sales by selectively discounting to customers most focussed on price and least likely to buy without a discount.

May

08

0 comments

By charging different prices for the same battery Tesla illustrates that a cost-plus formula is much less important than a willingness to pay.

Apr

12

0 comments

The Society of American Florists (SAF) is helping their member florists by presenting a webinar on using pricing to increase Mother's Day sales and profits.

Apr

07

0 comments

The JetBlue decision to start charging for checked bags generated the typical, and typically wrong, reaction to unbundling.

Mar

31

0 comments

Posts this month included real world example of weight-out (a kind of hidden price increase) discounting candy and unlimited free exchanges.

Mar

28

0 comments

This real life example shows how far you can take a pricing model similar to that used by Costco and Amazon Prime. Can florists do the same?

Mar

21

0 comments

Weight-out (reducing standard package sizes) is a common approach to hiding price increases, but it presents real problems for retail florists.

Mar

09

0 comments

Another example that illustrates how the intersection of perishability and diminishing marginal utility determines discounting.

Feb

29

0 comments

More examples of products with diminishing marginal utility, and the ways smart vendors price to increase consumption in spite of that.

Beyond Cost Plus is sponsored by FloristWare, the most powerful, affordable and floral POS software system for retail flower shops. This support is part of their ongoing commitment to the floral industry.

Activity Summary (13)

Retail Floral Pricing (8)

Examples (73)

Research (6)

Weekly Summary (6)

Beyond Cost Plus Events (12)

Charm Pricing (1)

Retail Floral Pricing (8)

Examples (73)

Research (6)

Weekly Summary (6)

Beyond Cost Plus Events (12)

Charm Pricing (1)

Non-Rounded Number PricingStealth IncreasesBundlingDiminishing Marginal UtilityAnchor PricingEventsDemandDiscountingProduct DifferentiationSlack FillUnbundlingRounded Number PricingHigh-Low PricingSale PricingPricing ResourcesPure BundlingAttributesVersioningPricing For FloristsPrice DiscriminationCharm PricingDifferential Pricingdecoy pricingHurdlesRevenue ManagementExpressing PricesPrice SensitivityCannibalizationVeblen Goods

Product Differentiation (1)

Revenue Management (7)

Versioning (3)

Attributes (2)

Stealth Increases (2)

High-Low Pricing (1)

Anchor Pricing (7)

Demand (1)

decoy pricing (1)

Diminishing Marginal Utility (11)

Price Discrimination (3)

Rounded Number Pricing (2)

Pure Bundling (1)

Slack Fill (2)

Hurdles (8)

Differential Pricing (14)

Bundling (7)

Unbundling (2)

Pricing Resources (1)

Charm Pricing (2)

Price Sensitivity (1)

Expressing Prices (1)

Sale Pricing (1)

Cannibalization (1)

Non-Rounded Number Pricing (1)

Discounting (7)

Veblen Goods (1)

Pricing For Florists (16)

Events (4)

Revenue Management (7)

Versioning (3)

Attributes (2)

Stealth Increases (2)

High-Low Pricing (1)

Anchor Pricing (7)

Demand (1)

decoy pricing (1)

Diminishing Marginal Utility (11)

Price Discrimination (3)

Rounded Number Pricing (2)

Pure Bundling (1)

Slack Fill (2)

Hurdles (8)

Differential Pricing (14)

Bundling (7)

Unbundling (2)

Pricing Resources (1)

Charm Pricing (2)

Price Sensitivity (1)

Expressing Prices (1)

Sale Pricing (1)

Cannibalization (1)

Non-Rounded Number Pricing (1)

Discounting (7)

Veblen Goods (1)

Pricing For Florists (16)

Events (4)