Beyond Cost Plus Blog
Jun
06
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Eggs illustrate how attributes can be used to stream buyers and price according to their willingness to pay rather than the actual cost of production.
May
20
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An example of how one vendor increases sales by selectively discounting to customers most focussed on price and least likely to buy without a discount.
May
08
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By charging different prices for the same battery Tesla illustrates that a cost-plus formula is much less important than a willingness to pay.
Apr
12
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The Society of American Florists (SAF) is helping their member florists by presenting a webinar on using pricing to increase Mother's Day sales and profits.
Apr
07
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The JetBlue decision to start charging for checked bags generated the typical, and typically wrong, reaction to unbundling.
Mar
31
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Posts this month included real world example of weight-out (a kind of hidden price increase) discounting candy and unlimited free exchanges.
Mar
28
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This real life example shows how far you can take a pricing model similar to that used by Costco and Amazon Prime. Can florists do the same?
Mar
21
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Weight-out (reducing standard package sizes) is a common approach to hiding price increases, but it presents real problems for retail florists.
Mar
09
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Another example that illustrates how the intersection of perishability and diminishing marginal utility determines discounting.
Feb
29
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More examples of products with diminishing marginal utility, and the ways smart vendors price to increase consumption in spite of that.
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Sale Pricing (1)
Price Sensitivity (1)
Versioning (3)
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Veblen Goods (1)
Slack Fill (2)
Charm Pricing (2)
Expressing Prices (1)
Rounded Number Pricing (2)
decoy pricing (1)
Demand (1)
Discounting (7)
Hurdles (8)
Non-Rounded Number Pricing (1)
Diminishing Marginal Utility (11)
Anchor Pricing (7)
Price Discrimination (3)
Revenue Management (7)
Bundling (7)
Pricing For Florists (16)
Unbundling (2)
Stealth Increases (2)
Cannibalization (1)
Pricing Resources (1)
Events (4)
Attributes (2)
High-Low Pricing (1)
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