Blog

Sep 14, 2020, 1:07 PM
No one size fits all when it comes to pricing/discounting. Different approaches appeal to different customers. The car wash gets this, florists should too.
Sep 1, 2020, 11:58 AM
If you want your customers to spend more on floral arrangements you have to offer them more expensive floral arrangements.
Aug 18, 2020, 12:04 PM
Looking at how people respond to Kobe beef teaches a lot about how customers react to premium options/prices, and that can help sell more flowers.
Aug 4, 2020, 12:05 PM
Amazon Prime use the High/Low pricing model to take the sting out of delivery charges and reduce cart abandonment. Other retailers are following along.
Jul 21, 2020, 12:08 PM
A value based approach to pricing will help florists increase sales and profits in ways that the cost-plus model never can.
Jul 7, 2020, 12:09 PM
Understanding the power of the Unique Value/Substitute Awareness effects can help you differentiate your flower shop and charge higher prices.
Jun 23, 2020, 12:09 PM
A look at how aspects of a very effective pricing hurdle designed to sell premium ice cream can be used to sell more flowers in the retail flower business.
Jun 9, 2020, 12:22 PM
Single roses mean one thing to florists and something very different to customers. Understanding the customer mindset unlocks low-risk, high-profit sales.
May 5, 2020, 12:51 AM
A chaotic restaurant menu that makes ordering a painful and confusing experience has a lot to teach about preparing a flyer for floral holidays.
Apr 28, 2020, 12:52 AM
We get so hung up on customers that are focussed on price that we make an expensive mistake – we forget about those willing to spend more. Premium gasoline shows why we always need to give customers the option to spend more money.

More Beyond Cost Plus

Search Beyond Cost Plus