Beyond Cost Plus Blog

Nov
13
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Sessions on better (more sales, bigger profits) in the retail flower business is scheduled for the 2018 Great Lakes Floral & Event Expo.
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Sep
19
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No one size fits all when it comes to pricing/discounting. Different approaches appeal to different customers. The car wash gets this, florists should too.
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Aug
29
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If you want your customers to spend more on floral arrangements you have to offer them more expensive floral arrangements.
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Jul
22
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Looking at how people respond to Kobe beef teaches a lot about how customers react to premium options/prices, and that can help sell more flowers.
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Jun
14
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Amazon Prime use the High/Low pricing model to take the sting out of delivery charges and reduce cart abandonment. Other retailers are following along.
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May
17
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A value based approach to pricing will help florists increase sales and profits in ways that the cost-plus model never can.
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Apr
12
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Understanding the power of the Unique Value/Substitute Awareness effects can help you differentiate your flower shop and charge higher prices.
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Apr
12
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A look at how aspects of a very effective pricing hurdle designed to sell premium ice cream can be used to sell more flowers in the retail flower business.
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Jan
22
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Single roses mean one thing to florists and something very different to customers. Understanding the customer mindset unlocks low-risk, high-profit sales.
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Jan
10
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Valentine's Day happens just once a year. A look at how modern pricing practices and a yield management approach can help florists generate maximum profits.
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Sponsored by FloristWare

Beyond Cost Plus is sponsored by FloristWare, the most powerful, affordable and floral POS software system for retail flower shops. This support is part of their ongoing commitment to the floral industry.

FloristWare – flower shop software/POS system.

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