Beyond Cost Plus

  • Pricing Resources
  • Blog
  • For Consumers
  • Events
  • Programs
  • About
  • Contact

Beyond Cost Plus

Beyond Cost Plus exists to help small businesses in general, and florists in particular, understand and be more profitable through better pricing practices.

 

Sophisticated pricing strategies surround us. These strategies, developed by the biggest and most successful companies in conjunction with the smartest and most respected researchers, consultants and academics, are incredibly effective at driving sales and increasing profit.

This site is designed to help small businesses in general (and retail florists in particular) understand and take advantage of these same pricing principles to increase sales and profits.

Pricing Resources

Pricing resources that provide more information on the advanced pricing practices being used in the real world. Includes a pricing glossary, case studies and links to relevant sites.

Blog

Our pricing blog contains examples of pricing strategies seen in the real world, news about Beyond Cost Plus events and changes/additions to this website.

For Consumers

The rest of the site is intended for the people that set the prices and sell the products. This section is for the people that buy them. Pricing strategies may be intended to get you to spend more, but when you understand them they also give you the opportunity to save.

Events

Details on upcoming (and past) Beyond Cost Plus sessions with links to program details. Typically held at conventions and trade shows serving retail florists these sessions are all designed to help retail florists price for more sales and larger profits. There are also webinars on the schedule.

Programs

An outline of the Beyond Cost Plus sessions available for floral industry trade shows and conventions. These sessions are designed to send attendees home with the skills to price more profitably.

About

More about origin and goals of Beyond Cost Plus, and the ongoing commitment to helping retail florists be more profitable through better pricing. Also terms and conditions for the use of this website.

Contact

Details on how to contact us. Also – retail florists can schedule a free appointment to discuss their approach to pricing flowers.

Pricing For Florists

Pricing information most relevant to retail florists looking to achieve more sales and larger profits through better pricing.

Upcoming Beyond Cost Plus Events


Sponsored by FloristWare

Beyond Cost Plus is sponsored by FloristWare – the most powerful, affordable and easy-to-use POS software for retail florists – as part of their commitment to the floral industry and desire to see flower shops be more successful.

FloristWare – flower shop software/POS system.

Past Beyond Cost Plus Events

Sep
09
Are You Selling Yourself Short?
SAF Annual Convention
Sep 09th 11:00 am - 12:15 pm
Introducing and accounting for pricing strategies that will increase sales and profits in the retail flower business.
Jul
19
SAF Web Blast: Pricing for a Bigger Piece of the Pie
SAF Webinar
Jul 19th 1:00 pm - 1:30 pm
Pricing strategies to appeal to customers at both ends of the spectrum.
Mar
26
WUMFA 2017: Ways To Improve Your Bottom Line
2017 WUMFA Annual Convention
Mar 26th 9:00 am - 10:15 am
In this workshop approach, Mark Anderson will help develop a plan participants can actually put in place when they get back to their shops. Among the topics covered will be little changes that can make bigger profits, how to upsell, and accounting, pricing, and profitability.
Sep
23
Pricing for Profits at the 2016 SAF Annual Convention
SAF Annual Convention – Ritz-Carlton, Kapalua
Sep 23rd 3:15 pm - 4:30 pm
This session at the 2016 SAF Annual Convention, the first of its kind, will introduce florists to pricing practices that will increase sales and profits.
Aug
02
Is Your Pricing Strategy Ready for a Make-Over?
Las Vegas World Market
Aug 02nd 10:45 am - 11:45 am
Presented during the Real Local Florists Convention at the Las Vegas World Market this session will focus on helping florists price for greater profits.
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