Beyond Cost Plus
Beyond Cost Plus exists to help small businesses in general, and florists in particular, understand and be more profitable through better pricing practices.
Sophisticated pricing strategies surround us. These strategies, developed by the biggest and most successful companies in conjunction with the smartest and most respected researchers, consultants and academics, are incredibly effective at driving sales and increasing profit.
This site is designed to help small businesses in general (and retail florists in particular) understand and take advantage of these same pricing principles to increase sales and profits.
Pricing Resources
Pricing resources that provide more information on the advanced pricing practices being used in the real world. Includes a pricing glossary, case studies and links to relevant sites.
Blog
Our pricing blog contains examples of pricing strategies seen in the real world, news about Beyond Cost Plus events and changes/additions to this website.
For Consumers
The rest of the site is intended for the people that set the prices and sell the products. This section is for the people that buy them. Pricing strategies may be intended to get you to spend more, but when you understand them they also give you the opportunity to save.
Events
Details on upcoming (and past) Beyond Cost Plus sessions with links to program details. Typically held at conventions and trade shows serving retail florists these sessions are all designed to help retail florists price for more sales and larger profits. There are also webinars on the schedule.
Programs
An outline of the Beyond Cost Plus sessions available for floral industry trade shows and conventions. These sessions are designed to send attendees home with the skills to price more profitably.
About
More about origin and goals of Beyond Cost Plus, and the ongoing commitment to helping retail florists be more profitable through better pricing. Also terms and conditions for the use of this website.
Contact
Details on how to contact us. Also – retail florists can schedule a free appointment to discuss their approach to pricing flowers.
Pricing For Florists
Pricing information most relevant to retail florists looking to achieve more sales and larger profits through better pricing.
Upcoming Beyond Cost Plus Events
Sponsored by FloristWare
Beyond Cost Plus is sponsored by FloristWare – the most powerful, affordable and easy-to-use POS software for retail florists – as part of their commitment to the floral industry and desire to see flower shops be more successful.
Past Beyond Cost Plus Events
Sep
09
Introducing and accounting for pricing strategies that will increase sales and profits in the retail flower business.
Jul
19
Pricing strategies to appeal to customers at both ends of the spectrum.
Mar
26
2017 WUMFA Annual Convention
Mar 26th 9:00 am - 10:15 am
In this workshop approach, Mark Anderson will help develop a plan participants can actually put in place when they get back to their shops. Among the topics covered will be little changes that can make bigger profits, how to upsell, and accounting, pricing, and profitability.
Sep
23
SAF Annual Convention – Ritz-Carlton, Kapalua
Sep 23rd 3:15 pm - 4:30 pm
This session at the 2016 SAF Annual Convention, the first of its kind, will introduce florists to pricing practices that will increase sales and profits.
Aug
02
Presented during the Real Local Florists Convention at the Las Vegas World Market this session will focus on helping florists price for greater profits.